The history of Louit Frères

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The history of Louit Frères

The fundamental milestones of the brand’s history

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1825

Paul Louit established a small company in Bordeaux to market food products, which through the efforts of his descendants would become the mustard and chocolate manufacturer Louit Frères (in English, Louit Brothers), the largest industry in South West France.

1870

Louit Frères mustard, which even then was distributed in a jar that is very similar to today’s jar and which was also produced in the varieties that are still marketed today – Dijon (strong), Diaphane (savoury), and Dilora (mild) – was by this time distributed throughout France and was unanimously recognized as the best on the market.

1920

At the end of World War I, the Louit Frères company began a more extensive distribution of its mustards, which were marketed in practically all of northern Italy. Besides their deliciousness, Louit Frères products were appreciated for their refined, elegant, and well-made packaging.

1942

During the war, due to the difficulty of procuring raw materials, the Louit Frères company abandoned the production of chocolate. The licensed production of the mustards was transferred to Aromateria Italiana Radaelli located in Santa Margherita Ligure in the Province of Genoa, with the raw materials imported from France though.

1964

After consolidating their position as the leader in the mustard market, Louit Frères (with headquarters in Milan and production facility in Vercelli) undertook the development of a complete line of preserved vegetable-based foods. A couple of the first products, which are still greatly appreciated even today, were Seasoned Gherkins and Moscatelli Pickles.

1981

While the product range continued to be completed with traditional products – such as Kalamon Black Olives, Superior Quality Vinegar, and Olive Paste – the mustards line also received a new addition: Rôtisseur Mustard (Whole Grain).

2005

At this point the Louit Frères product range represented one of Berni’s most prestigious brands; its headquarters and production facility were located in Gragnano Trebbiense in the province of Piacenza.

2013

On February 6, 2013 an agreement was signed with the company Pucci S.r.l. to acquire the following brands: Berni, Condiriso, Condipasta, Carciofotto, and Louit Frères.

Pucci is a well-organized company that has been operating in the food industry for more than 80 years. It possesses a production structure consisting of two facilities with more than 30,000 m² of covered floor space with 8 production lines that are able to satisfy every requirement, producing sizes from 106 grams up to industrial packages of 10 kg in glass jars, plastic containers, and tinplate containers.

This acquisition allowed Pucci to include a prestigious historical brand like Louit Frères in its range of food products.

Louit Frères products are processed in a traditional manner, and its mustards are produced using raw materials imported from the region where the long history of Louit Frères products began almost 200 years ago.

1825
1870
1920
1942
1964
1981
2005
2013